The person with the question is rarely the one who can run the report
Operations wants to know why margins moved, and a sales manager wants last month’s figures by customer. The data is in your system, but getting to it means finding the person who knows how to pull it out.
By the time the answer arrives, the decision has often been made without it. The cost builds up in small ways:
- Waiting: simple questions join the queue behind everything else
- Workarounds: people keep their own spreadsheets because they’re quicker to reach
- Reliance on experts: a few people spend their time compiling information for everyone else
Generative AI gives more people a direct route to the information they need.
